NETWORK – EXPERIENCE – LEARN
Programme
The Summit starts here!
Networking Fair: Tuesday 2 June, 18.30-20.00
MEET 17 EXHIBITORS!
Complimentary drinks and canapés.
We invite all delegates to take part in the Business Networking Fair in the Galleria Walkway of the Hilton Stockholm Slussen Hotel.
It’s the perfect way to start your Summit experience; meet friends and talk to sponsors about new services.
PLEASE COME!
PLEASE COME!
Day 1 – Wednesday 3 June
08.45
Welcome and Introduction
Barry Leggetter, CEO, AMEC and Summit Director
Jeremy Thompson, CEO, Gorkana Group, AMEC Chairman,
Robert Söderling, CEO, Retriever
09.00
Making the final strategic push to anchor measurement
Stuart Smith, Global CEO, Ogilvy PR
09.25
Questions
09.30
Trust me. Evaluation pays.
Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s.
09.50
Questions
09.55
Measurement. It’s what’s for dinner.
What beef and the Barcelona Principles have in common
Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
10.15
Questions
10.20
How measurement is helping to drive real change for children.
Paloma Escudero, Director of Communications, UNICEF.
10.40
Questions
11.15
Making Measurement Mainstream
Alex Aiken, Executive Director of Government Communications, HM Government UK.
11.35
Questions
11.40
Cracking the code: global to local …
Rachana Panda, Director of Corporate Communications, South Asia, GE.
12.05
Questions
12.10
Measuring for impact: the journey to insight-driven communications
Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation.
12.30
Questions
13.00 – 13.45
Special Summit Session – Meeting of the UK Government’s Evaluation Council
Chair: Alex Aiken, Executive Director of Government Communications, HM Government UK.
Open to the first 50 delegates who book
Delegates are being given a rare opportunity to sit in and observe how the UK Government takes measurement seriously at a meeting of its Evaluation Council. The Council acts as a sounding board for new evaluation thinking.
This session is now full
14.00
Beyond measurement: using bespoke analytics to build trust and enhance efficiency
Heather Mitchell, Global PR & Social Media Director, Hair Care Brands, Unilever
Frida Roberts, Head of Communications Unit, The Swedish Institute.
Markus Larsson, Head of Analysis, United Minds.
Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.
14:30
Questions
14.35
Corporate sustainability – How measurement helps to manage public expectations.
Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige.
14.55
Questions
15.00
Going local in a global context – using measurement to create business value
Edvard Lind, Head of Media Relations, Skanska AB Group Communications.
15.20
Questions
15.50
Setting the Global Measurement Approach for Nissan
Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan.
Katherine Zachary, General Manager, Communications, Nissan Europe
Francesc Corbero Vinyals, Communications Director, Nissan Iberia
16.20
Questions
16.25
The tyranny of distance? Adventures in eBay measurement
Ben Matthews, Head of Strategic Communications, eBay.
16.45
Questions
16.50
An ‘architecture of listening’: a new way to look at and implement measurement
Jim Macnamara, Professor of Public Communication, University of Technology Sydney.
17.20
Questions
17.25
Summit Director’s closing remarks
18.30 – 20.00
Welcome Drinks Reception
Sponsored by Licence League, Inc.
Venue: Mr French,Tullhus 2, Skeppsbrokajen
From 18.15 there will be event staff in the hotel foyer giving directions to the Welcome Drinks Reception at Mr French, and staff will be directing along the walking route. It is a 5 to 10 minute walk from the hotel.
Delegates are then free to make their own arrangements.
